Bowling Alley & Family Entertainment Center Schema Markup (JSON-LD)
Structured data for bowling alleys, boutique VIP bowling lounges, and family entertainment complexes, detailing lane counts, arcade games, shoe rental fees, party packages, and kitchen dining.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "BowlingAlley",
"@id": "https://example.com/bowling/starlight-lanes#venue",
"name": "Starlight Lanes & Family Entertainment Lounge",
"description": "Modern entertainment center featuring 32 automated scoring bowling lanes, cosmic glow bowling, 60+ arcade games, laser tag arena, and full gastropub sports bar.",
"telephone": "+1-615-555-0174",
"priceRange": "$$",
"servesCuisine": "American Gastropub",
"address": {
"@type": "PostalAddress",
"streetAddress": "700 Thompson Lane",
"addressLocality": "Nashville",
"addressRegion": "TN",
"postalCode": "37204",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "32 Regulation Synthetic Lanes with Bumpers",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Full-Service Sports Bar & Gastropub Dining",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "High-Tech Redemption Arcade & Laser Tag",
"value": true
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "12:00",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday",
"Saturday"
],
"opens": "11:00",
"closes": "01:00"
}
],
"offers": {
"@type": "Offer",
"name": "60-Minute Bowling Lane Rental (Up to 6 Bowlers)",
"price": "38",
"priceCurrency": "USD",
"unitText": "HUR"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official venue name of the bowling alley or family entertainment center. e.g. Starlight Lanes & Family Entertainment Lounge |
| address | PostalAddress | Required | Physical street address of the entertainment complex. e.g. { "@type": "PostalAddress", "streetAddress": "700 Thompson Lane", ... } |
| telephone | Text | Required | Main phone line for party bookings and lane reservations. e.g. +1-615-555-0174 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Features including lane count, arcade games, cosmic lighting, and bumper availability. e.g. [{ "@type": "LocationFeatureSpecification", "name": "32 Regulation Synthetic Lanes...", "value": true }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Weekly and late-night weekend operating hours. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "12:00", "closes": "23:00" }] |
| offers | Offer | Required | Hourly lane rental pricing, shoe rental fees, and birthday party package rates. e.g. { "@type": "Offer", "name": "60-Minute Bowling Lane Rental", "price": "38", "unitText": "HUR" } |
| servesCuisine | Text | Recommended | Cuisine type served at on-site restaurant or sports bar. e.g. American Gastropub |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying BowlingAlley schema.
Missing Shoe Rental Fee Disclosures
Quoting lane rental without mentioning mandatory shoe hire fees creates customer frustration at the front desk.
Mention shoe rental pricing in offer description.
Confusing Per-Game Rates with Hourly Lane Rentals
Failing to specify whether price is per person per game or per lane per hour causes large price confusion.
Specify unitText 'HUR' or clarify 'per bowler per game' in description.
Using Generic EntertainmentBusiness Instead of BowlingAlley
Using generic categories forfeits bowling-specific rich attributes in Google Maps.
Always declare '@type: BowlingAlley'.
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Displayed below main page header or above the tool container. • Zero CLS Container