@CampgroundLocal Business4 min readUpdated 2026-10-03

Campground & RV Park Schema Markup (JSON-LD)

Structured data for outdoor campgrounds, RV resorts, and glamping sites, detailing campsite hookups, pet rules, operating seasons, and recreational amenities.

Target Queries:campground schemarv park structured dataglamping json-ld markupcampsite schema.orgoutdoor recreation rich snippet
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Production JSON-LD Code Block

Embed this structured data block directly into your HTML <head> or framework layout template.

Campground & RV Park Blueprint Payload
Test in Validator →
application/ld+json (Campground)
Test in Validator
{
  "@context": "https://schema.org",
  "@type": "Campground",
  "@id": "https://example.com/camp/pine-valley#ground",
  "name": "Pine Valley RV Resort & Campground",
  "description": "Family-friendly mountain campground featuring full 50-amp RV hookups, tent sites, heated restrooms, and kayak rentals.",
  "priceRange": "$$",
  "petsAllowed": true,
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "50 Amp Full Hookups",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Heated Showers & Restrooms",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Campfire Rings & Picnic Tables",
      "value": true
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "880 Forest Route 12",
    "addressLocality": "Estes Park",
    "addressRegion": "CO",
    "postalCode": "80517",
    "addressCountry": "US"
  },
  "telephone": "+1-970-555-0193",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "08:00",
      "closes": "20:00",
      "validFrom": "2026-05-01",
      "validThrough": "2026-10-31"
    }
  ]
}
100% Schema.org & Google Rich Results Compliant (2026)Ready for <script type="application/ld+json">

Typed Properties Specification (7 Fields)

Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.

PropertyExpected TypeStatusDescription & Example
nameTextRequired

Official public commercial name of the campground or RV resort.

e.g. Pine Valley RV Resort & Campground
petsAllowedBooleanRequired

Indicates whether pets and camping canines are welcomed on the grounds.

e.g. true
amenityFeatureArray<LocationFeatureSpecification>Required

Camp amenities including electrical hookups, dump stations, potable water, and shower facilities.

e.g. [{ "@type": "LocationFeatureSpecification", "name": "50 Amp Full Hookups", "value": true }]
addressPostalAddressRequired

Physical rural address or forest route location of the campground.

e.g. { "@type": "PostalAddress", "streetAddress": "880 Forest Route 12", ... }
openingHoursSpecificationArray<OpeningHoursSpecification>Required

Seasonal operational hours and opening/closing dates for camping seasons.

e.g. [{ "@type": "OpeningHoursSpecification", "opens": "08:00", "closes": "20:00" }]
priceRangeTextRecommended

Nightly pricing bracket indicator for campsites and RV pads.

e.g. $$
telephoneTextRecommended

Camp ranger station or reservation phone line.

e.g. +1-970-555-0193

Google Search Console Pitfalls & Critical Warnings

Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Campground schema.

criticalPitfall #1

Missing Seasonal Opening Dates on Campgrounds

Failing to define validFrom and validThrough dates on seasonal campgrounds causes Google to display the camp as permanently closed during winter off-seasons.

GSC Impact:
Misleading 'Temporarily Closed' or lost rankings during booking preseason.
Actionable Fix:

Use validFrom and validThrough within openingHoursSpecification to reflect seasonal dates.

warningPitfall #2

Vague RV Hookup Specifications

Not specifying amperage and full hookups (water/sewer/power) in amenityFeature limits visibility for heavy RV travelers.

GSC Impact:
Omission from Google Maps RV search filters.
Actionable Fix:

Explicitly declare '50 Amp Full Hookups' in LocationFeatureSpecification.

errorPitfall #3

Missing GeoCoordinates for Remote Campgrounds

Rural forest route street addresses often fail geocoding in Google Maps without explicit latitude/longitude.

GSC Impact:
Map pin placement errors leading to lost campers.
Actionable Fix:

Always append precise GeoCoordinates to rural campground schema.

Recommended Implementation Scenarios

RV resort and glamping site booking portals
National forest campground guide pages
Outdoor adventure recreation directories

Related Schema Blueprints

Explore complementary structured data blueprints across the Local Business cluster.

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