Dermatology & Medical Skin Care Clinic Schema Markup (JSON-LD)
Structured data for board-certified dermatology clinics, Mohs micrographic surgery centers, and aesthetic laser practices, detailing skin cancer screenings, acne treatments, and physician credentials.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "Dermatology",
"@id": "https://example.com/derm/coastal-skin#clinic",
"name": "Coastal Dermatology & Mohs Skin Surgery Center",
"description": "Board-certified dermatology practice offering annual full-body skin cancer screenings, Mohs micrographic surgery, pediatric dermatology, and cosmetic laser treatments.",
"telephone": "+1-858-555-0186",
"priceRange": "$$$",
"medicalSpecialty": "https://schema.org/Dermatology",
"address": {
"@type": "PostalAddress",
"streetAddress": "9850 Genesee Avenue, Suite 320",
"addressLocality": "La Jolla",
"addressRegion": "CA",
"postalCode": "92037",
"addressCountry": "US"
},
"availableService": [
{
"@type": "MedicalProcedure",
"name": "Mohs Micrographic Skin Cancer Surgery"
},
{
"@type": "MedicalTest",
"name": "Comprehensive Full-Body Skin Cancer Screening"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "17:00"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official title of the dermatology practice or surgery center. e.g. Coastal Dermatology & Mohs Skin Surgery Center |
| medicalSpecialty | MedicalSpecialty | Required | Schema.org Dermatology medical specialty URI. e.g. https://schema.org/Dermatology |
| address | PostalAddress | Required | Physical street address of the medical clinic. e.g. { "@type": "PostalAddress", "streetAddress": "9850 Genesee Ave...", ... } |
| telephone | Text | Required | Clinic phone line for patient scheduling. e.g. +1-858-555-0186 |
| availableService | Array<MedicalProcedure | MedicalTest> | Required | Clinical skin procedures including Mohs surgery, mole removal, and laser therapy. e.g. [{ "@type": "MedicalProcedure", "name": "Mohs Micrographic Surgery" }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Weekly clinic operating hours. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "08:00", "closes": "17:00" }] |
| priceRange | Text | Recommended | Clinical co-pay or aesthetic price tier ($$$). e.g. $$$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Dermatology schema.
Confusing Medical Dermatology with Day Spa / Esthetician
Using DaySpa or BeautySalon for medical dermatology clinics creates severe entity confusion and strips medical E-E-A-T signals.
Always declare '@type: Dermatology' or MedicalBusiness.
Omitting Mohs Surgery & Biopsy Specific Procedures
Failing to detail surgical procedures prevents the clinic from appearing in high-intent procedural search queries.
Structure specific surgical procedures using MedicalProcedure nodes.
Missing Board Certification Authority Details
Omitting American Board of Dermatology credentials lowers medical trust metrics in YMYL evaluations.
Include board certifications in physician and clinic descriptions.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Healthcare cluster.
Physician & Medical Specialist Schema Markup (JSON-LD Blueprint)
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Diagnostic Imaging & High-Field MRI Center Schema Markup (JSON-LD)
Urgent Care & Walk-In Medical Clinic Schema Markup (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container