Fertility Clinic & IVF Reproductive Medicine Center Schema Markup (JSON-LD)
Structured data for fertility clinics, in vitro fertilization (IVF) laboratories, and reproductive endocrinology centers, detailing egg freezing, genetic screening (PGT-A), and success rates.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"@id": "https://example.com/fertility/bloom-reproductive#center",
"name": "Bloom Reproductive Medicine & IVF Fertility Center",
"description": "Leading fertility clinic and state-of-the-art embryology laboratory offering in vitro fertilization (IVF), egg freezing, preimplantation genetic testing (PGT), and donor egg programs.",
"telephone": "+1-415-555-0198",
"priceRange": "$$$$",
"medicalSpecialty": "https://schema.org/Obstetric",
"address": {
"@type": "PostalAddress",
"streetAddress": "55 Francisco Street, Suite 300",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94133",
"addressCountry": "US"
},
"availableService": [
{
"@type": "MedicalProcedure",
"name": "In Vitro Fertilization (IVF) & ICSI"
},
{
"@type": "MedicalProcedure",
"name": "Elective Oocyte Cryopreservation (Egg Freezing)"
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "07:30",
"closes": "16:30"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official commercial title of the fertility and IVF center. e.g. Bloom Reproductive Medicine & IVF Fertility Center |
| address | PostalAddress | Required | Physical street address of the clinic and embryology lab. e.g. { "@type": "PostalAddress", "streetAddress": "55 Francisco Street...", ... } |
| telephone | Text | Required | Patient intake and consultation scheduling telephone number. e.g. +1-415-555-0198 |
| availableService | Array<MedicalProcedure> | Required | Reproductive procedures including IVF, egg freezing, PGT testing, and IUI. e.g. [{ "@type": "MedicalProcedure", "name": "In Vitro Fertilization (IVF)..." }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Clinic monitoring and appointment hours. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "07:30", "closes": "16:30" }] |
| medicalSpecialty | MedicalSpecialty | Recommended | Reproductive endocrinology or obstetrics specialty classification. e.g. https://schema.org/Obstetric |
| priceRange | Text | Recommended | Treatment cost tier indicator ($$$$). e.g. $$$$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying MedicalClinic schema.
Confusing General OB/GYN with Specialized IVF Center
Using generic Obstetric types without specifying reproductive endocrinology and IVF procedures reduces relevance for fertility searchers.
Specify IVF and cryopreservation procedures explicitly in availableService.
Missing Early Morning Ultrasound Monitoring Hours
IVF patients undergo early morning cycle monitoring (7:30 AM); omitting morning hours causes patient scheduling confusion.
Ensure 07:30 start time is declared in openingHoursSpecification.
Omitting SART / CDC Success Rate Transparency Details
Failing to reference SART (Society for Assisted Reproductive Technology) verified reporting undermines E-E-A-T trust.
Mention SART registry membership and laboratory accreditation in description.
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