Funeral Home, Mortuary & Cremation Service Schema Markup (JSON-LD)
Structured data for funeral homes, mortuaries, memorial chapels, and on-site crematoriums, modeling 24/7 immediate dispatch, burial packages, grief support, and service territories.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "FuneralHome",
"@id": "https://example.com/funeral/serenity-memorial#facility",
"name": "Serenity Memorial Funeral Home & Cremation Center",
"description": "Compassionate funeral planning, on-site crematorium, traditional burial services, green burials, veteran memorial honors, and 24/7 immediate assistance.",
"telephone": "+1-215-555-0136",
"priceRange": "$$$",
"areaServed": [
{
"@type": "City",
"name": "Philadelphia"
},
{
"@type": "City",
"name": "Bala Cynwyd"
},
{
"@type": "City",
"name": "Main Line"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4200 City Avenue",
"addressLocality": "Philadelphia",
"addressRegion": "PA",
"postalCode": "19131",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.0051,
"longitude": -75.2284
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Memorial & Cremation Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Complete Traditional Funeral & Burial Tribute",
"description": "Visitation, chapel service coordination, hearse transportation, and graveside committal"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Direct Cremation & Memorial Keepsake Package",
"description": "On-site dignified cremation, transit permits, certificate processing, and memorial urn"
}
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official legal entity name of the funeral home. e.g. Serenity Memorial Funeral Home & Cremation Center |
| areaServed | City | AdministrativeArea | Required | Municipal coverage area for transportation and memorial services. e.g. Philadelphia, Main Line, PA |
| hasOfferCatalog | OfferCatalog | Required | Structured catalog of funeral, burial, and cremation service options. e.g. Memorial & Cremation Services |
| openingHoursSpecification | OpeningHoursSpecification | Required | 24/7 continuous availability for immediate family assistance and intake. e.g. 24/7 (00:00 to 23:59 daily) |
| priceRange | Text | Required | General expense tier ($$$ for full funeral service coordination). e.g. $$$ |
| address | PostalAddress | Required | Physical location address of the memorial chapel facility. e.g. 4200 City Avenue, Philadelphia, PA 19131 |
| telephone | Text | Required | 24/7 immediate assistance phone line. e.g. +1-215-555-0136 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying FuneralHome schema.
Failing to Model 24/7 Immediate Family Response
Listing only 9-to-5 administrative office hours prevents Google from highlighting 24/7 immediate emergency intake for bereaved families.
Declare continuous 24/7 `OpeningHoursSpecification` across all 7 days.
Using Generic LocalBusiness Instead of FuneralHome
Omitting the dedicated `FuneralHome` type prevents specialized mortuary and memorial Knowledge Panel features.
Use Schema.org `@type`: 'FuneralHome'.
Omission of Direct Cremation in hasOfferCatalog
Direct cremation is the fastest-growing consumer search category; omitting it in schema sacrifices organic leads.
Include direct cremation options inside `hasOfferCatalog`.
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Displayed below main page header or above the tool container. • Zero CLS Container