Home Health Care & Skilled Nursing Agency Schema Markup (JSON-LD)
Structured data for licensed home health care agencies, visiting nurse services, and private duty senior care providers, detailing skilled nursing, physical therapy, memory care, and service areas.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "HomeHealthCare",
"@id": "https://example.com/care/comfort-home#agency",
"name": "ComfortCare Home Health & Skilled Nursing Agency",
"description": "Licensed Medicare-certified home health agency providing visiting registered nurses, post-operative wound care, physical therapy, and 24/7 private duty senior home assistance.",
"telephone": "+1-602-555-0185",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "4000 North Central Avenue, Suite 700",
"addressLocality": "Phoenix",
"addressRegion": "AZ",
"postalCode": "85012",
"addressCountry": "US"
},
"areaServed": [
"Phoenix",
"Scottsdale",
"Mesa",
"Chandler",
"Gilbert"
],
"availableService": [
{
"@type": "MedicalTherapy",
"name": "Skilled Nursing & Wound Care Management"
},
{
"@type": "MedicalTherapy",
"name": "In-Home Physical & Occupational Rehabilitation"
}
]
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official corporate title of the home health care agency. e.g. ComfortCare Home Health & Skilled Nursing Agency |
| telephone | Text | Required | 24/7 intake coordinator and nurse dispatch phone number. e.g. +1-602-555-0185 |
| areaServed | Array<Text> | Required | Metropolitan municipalities and counties covered by visiting caregivers. e.g. ["Phoenix", "Scottsdale", "Mesa", "Chandler"] |
| availableService | Array<MedicalTherapy> | Required | Clinical home services including skilled nursing, wound care, and physical therapy. e.g. [{ "@type": "MedicalTherapy", "name": "Skilled Nursing & Wound Care..." }] |
| address | PostalAddress | Required | Administrative headquarters street address. e.g. { "@type": "PostalAddress", "streetAddress": "4000 North Central Ave...", ... } |
| priceRange | Text | Recommended | Hourly or shift care pricing tier indicator ($$$). e.g. $$$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying HomeHealthCare schema.
Missing areaServed Multi-City Coverage Array
Home health agencies travel to patients; failing to declare all serviced cities restricts visibility to only the immediate headquarters address.
List all covered municipal cities and counties in areaServed.
Confusing Non-Medical Companionship with Skilled Nursing
Failing to clarify clinical Medicare skilled nursing vs custodial companion care creates regulatory and patient qualification disputes.
Specify 'Skilled Nursing' vs 'Companion Care' in availableService.
Using Generic LocalBusiness Instead of HomeHealthCare
Using generic types strips specialized healthcare badging from Google Maps and Local Pack results.
Always use '@type: HomeHealthCare'.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Healthcare cluster.
Displayed below main page header or above the tool container. • Zero CLS Container