Land Parcel & Development Lot Schema Markup (JSON-LD)
Structured data for vacant land parcels, commercial development tracts, and residential building lots, detailing acreage, zoning classifications, soil utility hookups, and asking price.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "Place",
"@id": "https://example.com/land/cypress-ridge-tract#parcel",
"name": "Cypress Ridge 45-Acre Commercial Development Tract",
"description": "Prime shovel-ready 45-acre commercial development tract zoned C-3 with direct highway frontage, municipal water, and 3-phase power on site.",
"geo": {
"@type": "GeoCoordinates",
"latitude": 32.7767,
"longitude": -96.797
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Highway 287 at County Road 104",
"addressLocality": "Fort Worth",
"addressRegion": "TX",
"postalCode": "76101",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Zoned C-3 Heavy Commercial",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Municipal Water & Sewer Connected",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "3-Phase Power Available",
"value": true
}
],
"offers": {
"@type": "Offer",
"price": "4250000",
"priceCurrency": "USD",
"businessFunction": "http://purl.org/goodrelations/v1#Sell",
"availability": "https://schema.org/InStock"
}
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official title or parcel identification of the land listing. e.g. Cypress Ridge 45-Acre Commercial Development Tract |
| geo | GeoCoordinates | Required | Exact geographic coordinates centering the land parcel. e.g. { "@type": "GeoCoordinates", "latitude": 32.7767, "longitude": -96.7970 } |
| address | PostalAddress | Required | County road, intersection, or physical address of the property tract. e.g. { "@type": "PostalAddress", "streetAddress": "Highway 287...", ... } |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Land development attributes including municipal water, sewer, zoning code, and road frontage. e.g. [{ "@type": "LocationFeatureSpecification", "name": "Zoned C-3 Heavy Commercial", "value": true }] |
| offers | Offer | Required | Asking purchase price and terms for the land parcel. e.g. { "@type": "Offer", "price": "4250000", "priceCurrency": "USD" } |
| description | Text | Recommended | Detailed description of topography, wetland status, and development feasibility. e.g. Prime shovel-ready 45-acre commercial development tract... |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Place schema.
Missing GeoCoordinates on Unaddressed Rural Parcels
Rural raw land often lacks formal street numbers; omitting GeoCoordinates prevents mapping crawlers from positioning the land.
Provide precise latitude and longitude under geo.
Omitting Zoning Classification in Structured Specs
Failing to structure zoning attributes limits commercial developer discovery (residential vs industrial vs agricultural).
Add LocationFeatureSpecification explicitly declaring municipal zoning designation.
Misrepresenting Total Parcel Acreage
Failing to clearly state acreage in both title and structured specs creates buyer confusion.
Include clear acreage numbers in both name and description.
Recommended Implementation Scenarios
Related Schema Blueprints
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Displayed below main page header or above the tool container. • Zero CLS Container