Luxury Estate & Penthouse Schema Markup (JSON-LD)
High-density structured data for multi-million dollar luxury estates, mega-mansions, and trophy penthouses, modeling private helipads, smart security systems, wine cellars, and estate acreage.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SingleFamilyResidence",
"@id": "https://example.com/estates/bel-air-promontory#estate",
"name": "The Bel-Air Promontory Trophy Estate",
"description": "Ultra-luxury 18,000 sq ft gated modern architectural estate featuring 360-degree city views, infinity edge pool, 12-car subterranean gallery, and biometric security.",
"numberOfRooms": 18,
"numberOfBedrooms": 7,
"numberOfBathroomsTotal": 11,
"floorSize": {
"@type": "QuantitativeValue",
"value": 18500,
"unitCode": "FTK"
},
"yearBuilt": 2024,
"address": {
"@type": "PostalAddress",
"streetAddress": "10671 Bellagio Road",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"postalCode": "90077",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Biometric & Armed Perimeter Security",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Temperature-Controlled 2,000 Bottle Wine Cellar",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "12-Car Subterranean Auto Gallery",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Private Helipad Access",
"value": true
}
],
"offers": {
"@type": "Offer",
"price": "39500000",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"businessFunction": "http://purl.org/goodrelations/v1#Sell"
}
}Typed Properties Specification (8 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official estate moniker or trophy residence name. e.g. The Bel-Air Promontory Trophy Estate |
| numberOfBedrooms | Integer | Required | Total count of luxury master and guest suites. e.g. 7 |
| numberOfBathroomsTotal | Number | Required | Full and partial luxury bathroom count. e.g. 11 |
| floorSize | QuantitativeValue | Required | Living area square footage with standard UN/CEFACT unitCode. e.g. { "@type": "QuantitativeValue", "value": 18500, "unitCode": "FTK" } |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Bespoke luxury amenities including auto galleries, helipads, wine cellars, and screening rooms. e.g. [{ "@type": "LocationFeatureSpecification", "name": "Private Helipad Access", "value": true }] |
| offers | Offer | Required | Asking luxury purchase price in USD or local currency. e.g. { "@type": "Offer", "price": "39500000", "priceCurrency": "USD" } |
| address | PostalAddress | Required | Postal address in exclusive enclave. e.g. { "@type": "PostalAddress", "streetAddress": "10671 Bellagio Road", ... } |
| yearBuilt | Integer | Recommended | Completion year for the custom architectural masterpiece. e.g. 2024 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SingleFamilyResidence schema.
Scientific Notation Price Corruption in JSON-LD
Representing large multi-million prices like 3.95e7 as float exponents causes string parsing failure on older search engine bots.
Format ultra-high prices as plain numerical string integers (e.g., '39500000').
Missing Security Feature Markup
High-net-worth buyers prioritize gated security; omitting security specs deprives luxury listings of differentiator keywords.
Explicitly include security systems under amenityFeature.
Unspecified Property Grounds Lot Size
Failing to differentiate between home floorSize and overall acreage lot size misleads buyers on compound scale.
Declare living space under floorSize and land parcel under lotSize/landArea.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
Single Family Residence Sale Schema Markup (JSON-LD)
Residential Condominium Unit Schema Markup (JSON-LD)
Vacation Rental Villa & Holiday Home Schema Markup (JSON-LD)
Real Estate Listing & Broker Offer Schema Markup (JSON-LD)
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