NFT & Digital Artwork Collectible Schema Markup (JSON-LD)
Structured data for non-fungible tokens (NFTs), generative 1-of-1 digital artworks, and on-chain collectibles, modeling smart contract address, token standard (ERC-721/1155), artist attribution, and copyright.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "VisualArtwork",
"@id": "https://example.com/art/cyber-genesis-001#artwork",
"name": "Cyber Genesis #001 (Generative 3D Voxel Sculpture)",
"description": "Original 1-of-1 generative 3D algorithmic voxel digital sculpture authenticated via Ethereum smart contract ERC-721 token.",
"artMedium": "Generative 3D Voxel / GLTF Digital Asset",
"artform": "Digital Sculpture",
"copyrightNotice": "© 2026 Studio Kroma. Token holder receives non-commercial display rights.",
"creator": {
"@type": "Person",
"name": "Elena Rostova",
"sameAs": "https://twitter.com/elenarostova_art"
},
"offers": {
"@type": "Offer",
"price": "2.5",
"priceCurrency": "ETH",
"availability": "https://schema.org/InStock",
"url": "https://example.com/art/cyber-genesis-001"
}
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official title and edition index of the digital art piece or collectible. e.g. Cyber Genesis #001 (Generative 3D Voxel Sculpture) |
| artMedium | Text | Required | Digital medium (e.g. Generative 3D Voxel, Digital Vector, On-Chain SVG). e.g. Generative 3D Voxel / GLTF Digital Asset |
| creator | Person / Organization | Required | Digital artist or creative studio author. e.g. { "@type": "Person", "name": "Elena Rostova" } |
| copyrightNotice | Text | Required | Intellectual property terms and commercial vs personal display licensing rights. e.g. © 2026 Studio Kroma. Token holder receives non-commercial display rights. |
| offers | Offer | Required | Listing price in cryptocurrency (ETH/SOL/USD), marketplace URL, and availability. e.g. { "@type": "Offer", "price": "2.5", "priceCurrency": "ETH" } |
| artform | Text | Recommended | Classification of artistic expression (e.g. Digital Sculpture, Generative Animation). e.g. Digital Sculpture |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying VisualArtwork schema.
Using Generic CreativeWork Instead of VisualArtwork
Using general CreativeWork without VisualArtwork loses specialized artMedium and creator attribution in Google Image Search.
Use the dedicated '@type: VisualArtwork' entity.
Omitting Clear Copyright and Token License Rights
Failing to specify whether NFT purchase grants copyright IP vs personal display only creates legal and consumer confusion.
Clearly outline IP permissions in copyrightNotice.
Using Unrecognized Currency Codes Without Context
Passing obscure cryptocurrency ticker codes without fiat equivalents can trigger pricing parser warnings in standard search bots.
State priceCurrency as 'ETH' or provide dual fiat USD equivalent in description.
Recommended Implementation Scenarios
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