Automotive Tire & Wheel Technical Specification Schema Markup (JSON-LD)
Structured data for automotive tires, alloy wheels, and off-road rims, detailing tire section width, aspect ratio, rim diameter, load index, speed rating, and UTQG treadwear.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://example.com/tires/michelin-pilot-sport-4s-245-40r19#product",
"name": "Michelin Pilot Sport 4S 245/40R19 98Y XL Performance Tire",
"description": "Ultra-high performance summer passenger tire offering maximum dry grip, wet braking precision, and 30,000-mile manufacturer treadwear warranty.",
"mpn": "MIC-38491",
"sku": "245-40-19-MPS4S",
"brand": {
"@type": "Brand",
"name": "Michelin"
},
"gtin13": "0086699384912",
"offers": {
"@type": "Offer",
"price": "295.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2026-12-31",
"seller": {
"@type": "Organization",
"name": "TireApex Express"
}
}
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Full tire size, brand, model line, load index, and speed rating. e.g. Michelin Pilot Sport 4S 245/40R19 98Y XL Performance Tire |
| mpn | Text | Required | Tire manufacturer unique part number code. e.g. MIC-38491 |
| gtin13 | Text | Required | Global Trade Item Number / 13-digit EAN barcode for tire retail. e.g. 0086699384912 |
| brand | Brand | Required | Tire manufacturer corporate brand. e.g. { "@type": "Brand", "name": "Michelin" } |
| offers | Offer | Required | Per-tire retail price, currency, availability, and seller entity. e.g. { "@type": "Offer", "price": "295.99", "priceCurrency": "USD" } |
| description | Text | Recommended | Treadwear warranty, all-season vs summer compound, and UTQG rating. e.g. Ultra-high performance summer passenger tire offering maximum dry grip... |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Product schema.
Missing GTIN-13 / UPC Barcode in Tire Schema
Tires are standardized retail products; omitting GTIN-13 prevents matching against Google Shopping comparison price buckets.
Include the official 12/13 digit GTIN barcode on tire products.
Confusing Per-Tire Price with Full Set of Four
Listing a price for a set of 4 under a single unit schema without clarification creates huge price disparity complaints.
Specify per-tire unit price or state 'Set of 4' clearly in name and description.
Omitting Load Index & Speed Rating from Title
Vehicle owners search by exact specs (e.g., '98Y XL'); leaving this out causes fitment search misses.
Include complete size (245/40R19) and rating (98Y XL) in the name.
Recommended Implementation Scenarios
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Displayed below main page header or above the tool container. • Zero CLS Container