Water Park & Aquatic Adventure Center Schema Markup (JSON-LD)
Structured data for outdoor water parks, indoor aquatic centers, splash lagoons, and wave pool resorts, modeling day passes, cabana rentals, seasonal operating schedules, and family amenities.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "AmusementPark",
"@id": "https://example.com/parks/splash-cove#park",
"name": "Splash Cove Aquatic Adventure Resort",
"description": "Premier 30-acre outdoor water park featuring 22 extreme speed slides, a 500,000-gallon surf wave pool, heated lazy river, and luxury private cabana rentals.",
"telephone": "+1-407-555-0145",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "7800 International Drive",
"addressLocality": "Orlando",
"addressRegion": "FL",
"postalCode": "32819",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 28.4501,
"longitude": -81.4712
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "19:00",
"validFrom": "2026-05-01",
"validThrough": "2026-09-30"
}
],
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "44.99",
"highPrice": "79.99",
"offerCount": 3,
"offers": [
{
"@type": "Offer",
"name": "Single-Day Adult Water Park Pass",
"price": "59.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/parks/splash-cove/tickets"
},
{
"@type": "Offer",
"name": "Child Admission (Under 48 inches)",
"price": "44.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/parks/splash-cove/tickets"
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official commercial name of the water park. e.g. Splash Cove Aquatic Adventure Resort |
| offers | AggregateOffer | Required | Single-day pass and VIP cabana rental admission pricing. e.g. Day passes from $44.99 to $79.99 USD |
| openingHoursSpecification | OpeningHoursSpecification | Required | Seasonal summer operating calendar with validFrom/validThrough dates. e.g. Daily 10:00-19:00 (May 1 to Sept 30) |
| address | PostalAddress | Required | Physical location address of the park gates. e.g. 7800 International Drive, Orlando, FL 32819 |
| geo | GeoCoordinates | Required | Precise latitude and longitude of main parking and admissions turnstiles. e.g. 28.4501, -81.4712 |
| priceRange | Text | Required | General expense indicator ($$$ for full-scale resort water parks). e.g. $$$ |
| telephone | Text | Required | Customer service and group sales hotline. e.g. +1-407-555-0145 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying AmusementPark schema.
Missing Seasonal validFrom/validThrough Dates
Outdoor water parks only operate during warm months; failing to specify seasonal date limits causes Google to list the park as open in mid-winter.
Add `validFrom` and `validThrough` ISO date properties to `OpeningHoursSpecification`.
Using Generic LocalBusiness Instead of AmusementPark
Tagging a premier aquatic resort as generic `LocalBusiness` misses family attractions and water theme park category filters.
Use Schema.org `@type`: 'AmusementPark'.
Unlinked Pass Availability URL
Failing to link each ticket tier directly to the checkout page hampers conversion from Google Attractions search cards.
Include direct booking engine URLs within each nested `Offer`.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
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