WordPressPlugin & Theme Schema Markup (JSON-LD Blueprint)
Structured data for WordPress plugins, Gutenberg block suites, and FSE themes with PHP version requirements, active installs, and repository downloads.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "OmniSEO Pro WordPress Plugin",
"applicationCategory": "BusinessApplication",
"operatingSystem": "WordPress 6.4+, PHP 8.1+",
"softwareVersion": "2.8.4",
"downloadUrl": "https://wordpress.org/plugins/omniseo-pro/",
"requirements": "WordPress >= 6.4, PHP >= 8.1, MySQL >= 5.7",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "410"
},
"description": "High-performance WordPress SEO plugin providing automatic JSON-LD schema injection, breadcrumbs, and real-time Core Web Vitals diagnostics."
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| applicationCategory | Text | Required | BusinessApplication or UtilitiesApplication. e.g. BusinessApplication |
| softwareVersion | Text | Required | Latest plugin release version matching WordPress.org SVN. e.g. 2.8.4 |
| requirements | Text | Required | Minimum WordPress and PHP environment requirements. e.g. WordPress >= 6.4, PHP >= 8.1 |
| downloadUrl | URL | Required | Direct link to WordPress.org repository or ZIP package. e.g. https://wordpress.org/plugins/... |
| operatingSystem | Text | Required | Compatible CMS versions. e.g. WordPress 6.4+, PHP 8.1+ |
| offers | Offer | Required | Plugin pricing tier (Free or Freemium). e.g. { "@type": "Offer", "price": "0" } |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SoftwareApplication schema.
Omitting PHP and WordPress requirements Constraints
Failing to state PHP 8.1+ requirement causes fatal crash risks for users on legacy PHP 7.4.
Document exact requirements: 'WordPress >= 6.4, PHP >= 8.1'.
Unversioned ZIP Download Links
Providing static 'plugin.zip' link without softwareVersion matching.
Include exact softwareVersion in downloadUrl.
Missing aggregateRating on Verified WP.org Plugins
Omitting 5-star WordPress.org repository ratings from schema.
Include verified AggregateRating node.
Recommended Implementation Scenarios
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