Dynamic URL Macro Tokens for YouTube Ads
Supported ValueTrack and dynamic URL parameter tokens for automated attribution
| Macro Token | Recommended UTM Parameter | Dynamic Value Injected |
|---|---|---|
| {campaignid} | utm_id | Injects the numeric YouTube/Google Ads video campaign ID. |
| {creative} | utm_content | Identifies the unique video ad creative ID serving impressions. |
| skippable_in_stream | utm_term | Describes the ad format (e.g. In-Feed, Bumper, Skippable In-Stream). |
GA4 Channel Grouping Rules for YouTube Ads
How Google Analytics 4 processes and reports your incoming campaign traffic
Regex Matching Criteria
GA4 routes traffic with utm_source='youtube' and utm_medium matching '^(video|paid-video|cpm)$' into the Paid Video channel group.
Best Practice for YouTube Ads
Tag YouTube video placements with utm_medium=video to isolate video ad view-through and click-through attribution from standard search text ads in GA4.
Frequently Asked Questions: YouTube Ads UTMs
Detailed answers regarding YouTube Video Campaigns tracking, link configuration, and attribution
How does GA4 categorize YouTube video traffic?
When tagged with utm_source=youtube and utm_medium=video (or paid-video), GA4 groups the sessions under the 'Paid Video' channel group, allowing clean separation from standard search campaigns.
Should I use YouTube cards and end screens with UTMs?
Yes. Tag end screens and video description links with utm_medium=video and utm_content=end_screen to measure exact viewer interaction points.
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