@CemeteryLocal Business4 min readUpdated 2026-10-03

Cemetery & Memorial Park Schema Markup (JSON-LD)

Structured data for historic cemeteries, memorial parks, mausoleums, and veteran burial grounds, detailing visiting gate hours, genealogy archives, floral placement rules, and memorial services.

Target Queries:cemetery schemamemorial park structured datamausoleum json-ldcemetery schema.orgcemetery visiting hours rich snippet
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Production JSON-LD Code Block

Embed this structured data block directly into your HTML <head> or framework layout template.

Cemetery & Memorial Park Blueprint Payload
Test in Validator →
application/ld+json (Cemetery)
Test in Validator
{
  "@context": "https://schema.org",
  "@type": "Cemetery",
  "@id": "https://example.com/cemetery/evergreen-memorial#park",
  "name": "Evergreen Memorial Park & Historic Mausoleum",
  "description": "Historic 85-acre landscaped memorial park offering traditional in-ground burial estates, cremation columbarium niches, community mausoleum entombment, and genealogy records.",
  "telephone": "+1-206-555-0198",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "11111 Aurora Avenue North",
    "addressLocality": "Seattle",
    "addressRegion": "WA",
    "postalCode": "98133",
    "addressCountry": "US"
  },
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "Historical Genealogy Burial Records Search",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Indoor Climate-Controlled Mausoleum & Columbarium",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Perpetual Care Landscaped Memorial Grounds",
      "value": true
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ]
}
100% Schema.org & Google Rich Results Compliant (2026)Ready for <script type="application/ld+json">

Typed Properties Specification (6 Fields)

Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.

PropertyExpected TypeStatusDescription & Example
nameTextRequired

Official title of the cemetery or memorial park.

e.g. Evergreen Memorial Park & Historic Mausoleum
addressPostalAddressRequired

Physical main gate street address.

e.g. { "@type": "PostalAddress", "streetAddress": "11111 Aurora Avenue North", ... }
telephoneTextRequired

Cemetery administrative office telephone number.

e.g. +1-206-555-0198
amenityFeatureArray<LocationFeatureSpecification>Required

Cemetery attributes including genealogy archives, mausoleums, columbariums, and chapel facilities.

e.g. [{ "@type": "LocationFeatureSpecification", "name": "Historical Genealogy Burial Records...", "value": true }]
openingHoursSpecificationArray<OpeningHoursSpecification>Required

Daily visitor gate access hours.

e.g. [{ "@type": "OpeningHoursSpecification", "opens": "08:00", "closes": "18:00" }]
descriptionTextRecommended

Burial plot options, floral placement rules, historical figures interred, and pre-planning consultation.

e.g. Historic 85-acre landscaped memorial park offering traditional in-ground burial...

Google Search Console Pitfalls & Critical Warnings

Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Cemetery schema.

warningPitfall #1

Confusing Administrative Office Hours with Cemetery Gate Hours

Cemetery grounds gates often stay open until sunset while the administrative office closes at 4:30 PM; conflating them creates visitor confusion.

GSC Impact:
Visitors unsure if they can visit family graves on weekends.
Actionable Fix:

List gate visiting hours in openingHoursSpecification and clarify office hours in description.

warningPitfall #2

Using Generic Place Instead of Cemetery

Using generic Place types prevents Google from indexing burial locator and genealogy features.

GSC Impact:
Lower visibility in grave search and genealogy research queries.
Actionable Fix:

Always declare '@type: Cemetery'.

warningPitfall #3

Missing Floral & Memorial Decoration Guidelines

Cemeteries have strict seasonal cleanups for flowers and flags; failing to state guidelines creates visitor friction.

GSC Impact:
Customer distress when decorations are cleared during maintenance cycles.
Actionable Fix:

Summarize floral placement policies in description.

Recommended Implementation Scenarios

Memorial park and cemetery visitor information pages
Genealogy grave search and historical registry portals
Pre-need funeral and burial plot planning hubs

Related Schema Blueprints

Explore complementary structured data blueprints across the Local Business cluster.

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