Indoor Rock Climbing & Bouldering Gym Schema Markup (JSON-LD)
Structured data for indoor climbing gyms, bouldering facilities, and lead climbing centers, detailing wall heights, climbing disciplines (bouldering, top-rope, lead), gear rental, and day pass rates.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SportsActivityLocation",
"@id": "https://example.com/climb/granite-arch#gym",
"name": "Granite Arch Indoor Rock Climbing & Bouldering Gym",
"description": "Massive 22,000 sq ft indoor rock climbing facility featuring 55ft lead climbing walls, 80 bouldering problems reset weekly, auto-belays, and complete gear rentals.",
"telephone": "+1-916-555-0185",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "11335 Folsom Boulevard, Building B",
"addressLocality": "Rancho Cordova",
"addressRegion": "CA",
"postalCode": "95742",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "55-Foot Lead & Top-Rope Climbing Walls",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "8,000 sq ft Dedicated Bouldering Terrain with Seamless Padding",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "18 Perfect Descent Auto-Belay Stations",
"value": true
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "06:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday",
"Sunday"
],
"opens": "08:00",
"closes": "20:00"
}
],
"offers": {
"@type": "Offer",
"name": "Full-Day Adult Climbing Pass with Gear Rental Package",
"price": "28",
"priceCurrency": "USD"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official climbing facility commercial name. e.g. Granite Arch Indoor Rock Climbing & Bouldering Gym |
| address | PostalAddress | Required | Physical street address of the indoor climbing facility. e.g. { "@type": "PostalAddress", "streetAddress": "11335 Folsom Boulevard...", ... } |
| telephone | Text | Required | Front desk phone number for climbing safety orientation bookings. e.g. +1-916-555-0185 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Wall height, auto-belay count, bouldering area, training kilter boards, and shoe rentals. e.g. [{ "@type": "LocationFeatureSpecification", "name": "55-Foot Lead & Top-Rope...", "value": true }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Gym operating hours across weekdays and weekends. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "06:00", "closes": "22:00" }] |
| offers | Offer | Required | Day pass admission, rental shoe/harness package, and monthly unlimited memberships. e.g. { "@type": "Offer", "name": "Full-Day Adult Climbing Pass...", "price": "28", "priceCurrency": "USD" } |
| priceRange | Text | Recommended | Day pass pricing tier indicator ($$). e.g. $$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SportsActivityLocation schema.
Missing Auto-Belay Count Disclosures
Solo climbers filter heavily for auto-belay systems; omitting auto-belays reduces visits from individual climbers.
Include auto-belay numbers in amenityFeature.
Confusing Bouldering-Only Gyms with Roped Climbing Gyms
Failing to state whether a facility has high roped walls or bouldering only creates climber gear mismatch.
Explicitly clarify climbing disciplines (bouldering, lead, top rope) in description.
Omission of Mandatory First-Time Belay Orientation Requirements
Failing to disclose safety certification requirements leads to delays during peak check-in times.
Mention belay certification policy in description.
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