CrossFit Box & Functional Fitness Gym Schema Markup (JSON-LD)
Structured data for affiliated CrossFit boxes, Olympic weightlifting gyms, and functional strength facilities, detailing coach-led WODs, barbell rigs, drop-in visitor passes, and monthly memberships.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "HealthClub",
"@id": "https://example.com/box/iron-forge-crossfit#gym",
"name": "Iron Forge CrossFit & Functional Fitness",
"description": "Official CrossFit affiliate offering coach-led group WODs, dedicated Olympic weightlifting platforms, Rogue rigs, and open gym access in a 6,000 sq ft industrial facility.",
"telephone": "+1-303-555-0178",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "2400 Walnut Street",
"addressLocality": "Denver",
"addressRegion": "CO",
"postalCode": "80205",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "6,000 sq ft Facility with 40ft Rogue Monster Rig",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Certified CrossFit Level 3 (CCFT) Head Coach",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Dedicated Olympic Weightlifting Platforms & Eleiko Plates",
"value": true
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "05:30",
"closes": "20:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "07:30",
"closes": "12:00"
}
],
"offers": {
"@type": "Offer",
"name": "Traveling Athlete Single Class WOD Drop-In",
"price": "25",
"priceCurrency": "USD"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official CrossFit affiliate or functional gym name. e.g. Iron Forge CrossFit & Functional Fitness |
| address | PostalAddress | Required | Physical street address of the gym facility. e.g. { "@type": "PostalAddress", "streetAddress": "2400 Walnut Street", ... } |
| telephone | Text | Required | Front desk phone number for class schedules. e.g. +1-303-555-0178 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Gym equipment and specs including barbell rigs, Eleiko weights, and coach credentials. e.g. [{ "@type": "LocationFeatureSpecification", "name": "6,000 sq ft Facility...", "value": true }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Gym opening hours covering early morning and evening WOD sessions. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "05:30", "closes": "20:00" }] |
| offers | Offer | Required | Visiting athlete drop-in pass rates, punch cards, and monthly memberships. e.g. { "@type": "Offer", "name": "Traveling Athlete Single Class WOD Drop-In", "price": "25", "priceCurrency": "USD" } |
| priceRange | Text | Recommended | Tuition price bracket ($$). e.g. $$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying HealthClub schema.
Missing Visitor Drop-In Rates in Schema
CrossFit athletes frequently drop in when traveling; omitting drop-in passes loses high-intent transient bookings.
Structure drop-in rates under offers.
Omission of Split Morning/Evening Opening Hours
CrossFit boxes often close midday between 1:00 PM and 4:00 PM; publishing monolithic hours causes midday visitor walk-in confusion.
Use multiple OpeningHoursSpecification entries to reflect morning and evening class blocks.
Using Unregistered CrossFit Trademarks Without Affiliate Status
Claiming CrossFit affiliate name without active licensing violates trademark and entity accuracy guidelines.
Ensure affiliate status is accurate and in good standing.
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