@DistilleryLocal Business5 min readUpdated 2026-10-03

Artisan Craft Distillery & Spirits Tasting Room Schema Markup (JSON-LD)

Structured data for craft spirit distilleries, whiskey aging rooms, gin blending workshops, and cocktail lounges, modeling spirits tastings, tour schedules, and bottle sales.

Target Queries:distillery schemacraft spirits structured datawhiskey distillery json-lddistillery schema.orgspirits tasting rich snippet
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Production JSON-LD Code Block

Embed this structured data block directly into your HTML <head> or framework layout template.

Craft Distillery Blueprint Payload
Test in Validator →
application/ld+json (Distillery)
Test in Validator
{
  "@context": "https://schema.org",
  "@type": "Distillery",
  "@id": "https://example.com/distillery/copper-still#brand",
  "name": "Copper Still Artisan Craft Distillery",
  "description": "Small-batch grain-to-glass bourbon and botanical gin distillery offering copper pot still tours, whiskey flight tastings, and handcrafted cocktails.",
  "telephone": "+1-502-555-0138",
  "priceRange": "$$",
  "servesCuisine": [
    "Craft Cocktails",
    "Artisan Spirits",
    "Small Plates"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "810 Main Street, Bourbon Row",
    "addressLocality": "Louisville",
    "addressRegion": "KY",
    "postalCode": "40202",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 38.2568,
    "longitude": -85.7592
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "13:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "18:00"
    }
  ],
  "acceptsReservations": "True"
}
100% Schema.org & Google Rich Results Compliant (2026)Ready for <script type="application/ld+json">

Typed Properties Specification (7 Fields)

Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.

PropertyExpected TypeStatusDescription & Example
nameTextRequired

Official trade name of the distillery.

e.g. Copper Still Artisan Craft Distillery
servesCuisineTextRequired

Beverages and tasting accompaniments offered (e.g., Craft Cocktails, Artisan Spirits).

e.g. Craft Cocktails, Artisan Spirits
priceRangeTextRequired

Price tier for tastings, cocktails, and bottle retail.

e.g. $$
addressPostalAddressRequired

Physical distillery and tasting room street address.

e.g. 810 Main Street, Louisville, KY 40202
openingHoursSpecificationOpeningHoursSpecificationRequired

Weekly cocktail lounge and tasting room hours.

e.g. Tue-Sat 13:00-21:00, Sun 12:00-18:00
geoGeoCoordinatesRequired

Precise coordinates for mobile urban discovery.

e.g. 38.2568, -85.7592
acceptsReservationsBoolean | TextRecommended

Reservation policy for guided stillhouse tours and tastings.

e.g. True

Google Search Console Pitfalls & Critical Warnings

Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Distillery schema.

warningPitfall #1

Using Winery or Bar Instead of Distillery

Spirits producers incorrectly tagged as generic bars lose qualification for specialized distillery trail roundups and spirit tourism widgets.

GSC Impact:
Omission from spirits tourism and craft distillery directory listings in Search.
Actionable Fix:

Set `@type`: 'Distillery' under Schema.org FoodEstablishment.

warningPitfall #2

Missing acceptsReservations on Tour Booking Platforms

Failing to state whether distillery tours require advance reservations causes user friction during weekend peak hours.

GSC Impact:
Google Search Knowledge Panel does not display booking availability prompts.
Actionable Fix:

Specify `acceptsReservations` with booking engine URL or boolean.

errorPitfall #3

Incomplete Address Without Postal Code

Omitting the postal code or region in urban historic districts prevents accurate regional local pack ranking.

GSC Impact:
Google Maps validation failure for local business Knowledge Cards.
Actionable Fix:

Provide full `PostalAddress` with verified street, city, state, and postal code.

Recommended Implementation Scenarios

Bourbon, whiskey, and rum craft distilleries
Gin and botanical spirits tasting rooms with cocktail bars
Urban micro-distilleries offering blending masterclasses

Related Schema Blueprints

Explore complementary structured data blueprints across the Local Business cluster.

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