Estate Winery & Vineyard Tasting Experience Schema Markup (JSON-LD)
Structured data for estate wineries, vineyard tasting rooms, wine club cellars, and sommelier guided tours, modeling reservation booking, vintage tastings, and vineyard facilities.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "Winery",
"@id": "https://example.com/winery/valle-serena#estate",
"name": "Valle Serena Estate Winery & Cellars",
"description": "Certified organic estate vineyard and barrel aging cellar offering private sommelier tastings, vineyard walking tours, and seasonal harvest dinners.",
"telephone": "+1-707-555-0192",
"priceRange": "$$$",
"acceptsReservations": "https://example.com/winery/valle-serena/book-tasting",
"servesCuisine": [
"Estate Wine",
"Charcuterie",
"Farm-to-Table Pairings"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "3200 Silverado Trail",
"addressLocality": "Saint Helena",
"addressRegion": "CA",
"postalCode": "94574",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 38.5052,
"longitude": -122.4682
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Thursday",
"Friday",
"Saturday",
"Sunday",
"Monday"
],
"opens": "10:00",
"closes": "17:00"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Commercial name of the winery and vineyard estate. e.g. Valle Serena Estate Winery & Cellars |
| acceptsReservations | URL | Boolean | Required | Direct URL to online tasting room reservation booking system. e.g. https://example.com/winery/valle-serena/book-tasting |
| priceRange | Text | Required | Price classification tier ($$$ for premium tasting flights). e.g. $$$ |
| address | PostalAddress | Required | Physical location address of the vineyard estate. e.g. 3200 Silverado Trail, Saint Helena, CA 94574 |
| geo | GeoCoordinates | Required | Latitude and longitude for rural vineyard navigation. e.g. 38.5052, -122.4682 |
| openingHoursSpecification | OpeningHoursSpecification | Required | Public tasting room operating hours schedule. e.g. Thu-Mon 10:00-17:00 |
| servesCuisine | Text | Recommended | Tasting accompaniments (estate wines, charcuterie pairings). e.g. Estate Wine, Charcuterie |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Winery schema.
Missing Direct Booking URL in acceptsReservations
Using only 'true' instead of providing the direct reservation booking link reduces conversion for high-intent visitors.
Provide direct HTTPS booking engine URL in `acceptsReservations`.
Rural Address Geolocation Ambiguity
Vineyards located on rural routes often have imprecise street numbering that confuses GPS routing without GeoCoordinates.
Include exact `geo` latitude and longitude coordinates.
Omitting Tasting Room vs Production Facility Distinction
Listing administrative headquarters hours instead of public tasting room hours.
Specify tasting room hours and clarify appointment policies in `description`.
Recommended Implementation Scenarios
Related Schema Blueprints
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Displayed below main page header or above the tool container. • Zero CLS Container