Heavy Machinery & Construction Equipment Rental Schema Markup (JSON-LD)
Structured data for construction equipment rental yards, heavy machinery dealers, boom lift suppliers, and excavator hire centers, modeling day/week/month rates, delivery options, and machinery specs.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://example.com/rentals/apex-machinery#depot",
"name": "Apex Heavy Machinery & Equipment Rental Yard",
"description": "Nationwide delivery and local daily/weekly/monthly rentals of Caterpillar excavators, Genie telescopic boom lifts, Bobcat skid steers, and compaction rollers.",
"telephone": "+1-801-555-0183",
"priceRange": "$$$",
"areaServed": [
{
"@type": "City",
"name": "Salt Lake City"
},
{
"@type": "City",
"name": "West Valley City"
},
{
"@type": "City",
"name": "Provo"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "3850 South 300 West",
"addressLocality": "Salt Lake City",
"addressRegion": "UT",
"postalCode": "84115",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.6881,
"longitude": -111.8984
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "06:30",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "07:30",
"closes": "13:00"
}
],
"offers": {
"@type": "AggregateOffer",
"priceCurrency": "USD",
"lowPrice": "195.00",
"highPrice": "2850.00",
"offerCount": 5,
"offers": [
{
"@type": "Offer",
"name": "CAT 308 Mini Hydraulic Excavator (Daily Rate)",
"price": "385.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/rentals/apex-machinery/cat-308"
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Commercial trade name of the equipment rental yard. e.g. Apex Heavy Machinery & Equipment Rental Yard |
| offers | AggregateOffer | Required | Rental pricing spectrum across skid steers, boom lifts, and mini excavators. e.g. Rental rates from $195/day to $2850/month |
| areaServed | City | AdministrativeArea | Required | Territory eligible for lowboy machinery float drop-off. e.g. Salt Lake City, West Valley City, Provo, UT |
| priceRange | Text | Required | Commercial pricing tier ($$$ for industrial equipment rental). e.g. $$$ |
| address | PostalAddress | Required | Physical yard address for customer pickup and returns. e.g. 3850 South 300 West, Salt Lake City, UT 84115 |
| openingHoursSpecification | OpeningHoursSpecification | Required | Yard dispatch and gate check-in operating hours. e.g. Mon-Fri 06:30-18:00, Sat 07:30-13:00 |
| telephone | Text | Required | Equipment reservation and dispatch rental desk phone. e.g. +1-801-555-0183 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying LocalBusiness schema.
Confusing Machinery Rental with Permanent Sale
Using standard `Product` markup without specifying rental terms or using `AggregateOffer` for hire rates confuses Google Merchant Center.
Specify rental terms in `Offer.name` and use `LocalBusiness` with rental offers.
Omission of Early Morning Dispatch Hours
Contractors pick up machinery at 06:30 AM; failing to specify early opening hours causes contractors to assume the yard is closed.
Declare early morning start times in `OpeningHoursSpecification`.
Missing Delivery Service Area for Heavy Hauls
Contractors frequently require flatbed float delivery; failing to declare `areaServed` limits regional search rankings.
Specify regional delivery counties in `areaServed`.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
Demolition & Excavation Contractor Schema Markup (JSON-LD)
Mobile Crane Rental & Heavy Rigging Service Schema Markup (JSON-LD)
Commercial General Contractor & Construction Management Schema Markup (JSON-LD)
Waste Management & Roll-Off Dumpster Rental Schema Markup (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container