Demolition & Excavation Contractor Schema Markup (JSON-LD)
Structured data for structural demolition contractors, site preparation excavators, trenching operators, and pool removal specialists, modeling heavy equipment fleets, EPA permits, and service areas.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"@id": "https://example.com/demolition/ground-force#service",
"name": "GroundForce Demolition & Heavy Excavation",
"description": "Licensed structural demolition, building implosions, site grading, utility trenching, in-ground pool removal, and contaminated soil remediation.",
"telephone": "+1-412-555-0178",
"priceRange": "$$$$",
"areaServed": [
{
"@type": "City",
"name": "Pittsburgh"
},
{
"@type": "City",
"name": "Monroeville"
},
{
"@type": "City",
"name": "Cranberry Township"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4800 Neville Road",
"addressLocality": "Pittsburgh",
"addressRegion": "PA",
"postalCode": "15225",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.5054,
"longitude": -80.0912
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "06:30",
"closes": "17:30"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Demolition & Site Excavation Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Total Structural Commercial Building Demolition",
"description": "Multi-story mechanical wrecking, hazardous abatement coordination, and complete concrete foundation removal"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Precision Site Grading & Mass Earthmoving",
"description": "GPS laser-guided earth grading, retention pond excavation, and subgrade stabilization"
}
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official legal entity name of the demolition firm. e.g. GroundForce Demolition & Heavy Excavation |
| areaServed | City | AdministrativeArea | Required | Metropolitan and regional territory covered for earthmoving operations. e.g. Pittsburgh, Monroeville, Cranberry Township, PA |
| hasOfferCatalog | OfferCatalog | Required | Structured catalog of demolition, grading, and excavation capabilities. e.g. Demolition & Site Excavation Services |
| priceRange | Text | Required | Capital project price tier ($$$$ for heavy demolition contracts). e.g. $$$$ |
| address | PostalAddress | Required | Heavy equipment depot and operations headquarters. e.g. 4800 Neville Road, Pittsburgh, PA 15225 |
| telephone | Text | Required | Direct estimating and project bid hotline. e.g. +1-412-555-0178 |
| openingHoursSpecification | OpeningHoursSpecification | Recommended | Operations dispatch and estimating office hours. e.g. Mon-Fri 06:30-17:30 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying HomeAndConstructionBusiness schema.
Confusing Demolition with General Trash Hauling
Using generic waste management tags rather than heavy contractor schemas fails to convey structural demolition qualifications.
Use Schema.org `@type`: 'HomeAndConstructionBusiness' or 'GeneralContractor' with detailed engineering services.
Omission of Residential Pool Demolition Specialty
Failing to list swimming pool excavation and backfill loses high-intent residential conversion queries.
Add pool demolition and backfilling in `hasOfferCatalog`.
Missing Heavy Equipment Staging GeoCoordinates
Industrial equipment yards in riverfront or industrial islands require exact GPS coordinates for carrier transport navigation.
Include verified `geo` coordinates.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
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Commercial General Contractor & Construction Management Schema Markup (JSON-LD)
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Heavy Machinery & Construction Equipment Rental Schema Markup (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container