Masonry, Concrete & Hardscape Contractor Schema Markup (JSON-LD)
Structured data for concrete foundation contractors, brick masons, stone veneer installers, and stamped decorative concrete specialists, modeling structural services, service areas, and quote requests.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"@id": "https://example.com/masonry/solid-stone#contractor",
"name": "SolidStone Masonry & Concrete Specialists",
"description": "Expert residential and commercial concrete foundation pouring, stamped decorative driveways, structural brick retaining walls, and custom stone fireplaces.",
"telephone": "+1-614-555-0168",
"priceRange": "$$$",
"areaServed": [
{
"@type": "City",
"name": "Columbus"
},
{
"@type": "City",
"name": "Dublin"
},
{
"@type": "City",
"name": "Upper Arlington"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "1280 McKinley Avenue",
"addressLocality": "Columbus",
"addressRegion": "OH",
"postalCode": "43222",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 39.9654,
"longitude": -83.0421
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "07:00",
"closes": "17:00"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Concrete & Masonry Contracting Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Structural Concrete Foundation & Slab Pouring",
"description": "Reinforced monolithic slab-on-grade, stem walls, and commercial foundation footings"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Architectural Stone Veneer & Brick Masonry",
"description": "Natural stone exterior siding, brick tuckpointing, chimney rebuilds, and structural columns"
}
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official legal name of the masonry and concrete firm. e.g. SolidStone Masonry & Concrete Specialists |
| areaServed | City | AdministrativeArea | Required | Metropolitan coverage area for construction job sites. e.g. Columbus, Dublin, Upper Arlington, OH |
| hasOfferCatalog | OfferCatalog | Required | Itemized catalog of concrete flatwork, masonry, and tuckpointing services. e.g. Concrete & Masonry Contracting Services |
| priceRange | Text | Required | Capital expenditure price tier ($$$ for structural concrete contracting). e.g. $$$ |
| address | PostalAddress | Required | Physical yard or main office street address. e.g. 1280 McKinley Avenue, Columbus, OH 43222 |
| telephone | Text | Required | Estimating and project management telephone line. e.g. +1-614-555-0168 |
| openingHoursSpecification | OpeningHoursSpecification | Recommended | Estimator consultation and office hours. e.g. Mon-Fri 07:00-17:00 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying HomeAndConstructionBusiness schema.
Confusing Masonry Trade with General Retail
Tagging a contractor as a brick or stone supplier `Store` rather than a licensed construction contractor `HomeAndConstructionBusiness`.
Use Schema.org `@type`: 'HomeAndConstructionBusiness' or 'GeneralContractor'.
Omission of Specialized Services in hasOfferCatalog
Failing to enumerate tuckpointing, decorative stamped concrete, or foundation repair separately from basic bricklaying.
Break out concrete flatwork and masonry into separate `Service` items.
Missing GeoCoordinates for Equipment Yard
Concrete mixing and equipment staging yards without verified coordinates suffer local pack ranking drops.
Add precise `geo` latitude and longitude coordinates.
Recommended Implementation Scenarios
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Displayed below main page header or above the tool container. • Zero CLS Container